A branded store world
A virtual flagship players walk into - browse the range, try items on their avatar, meet friends and come back for new drops.
For retail and consumer brands
Open a store where your next customers already hang out.
We build branded Roblox stores and worlds for clothing, electronics and consumer brands - where players try your products on their avatars, play your games and, in the US, buy the real thing without leaving Roblox.
123M
people play Roblox every day
Roblox daily active users, Q2 2026
27%
of players are adults - and growing fastest
Roblox age-check data, Jan 2026
In-game
checkout for real products in the US
USA only for now - players aged 13+, via Roblox's Shopify integration
Built for every aisle
- Clothing and fashion
- Sportswear and footwear
- Electronics and tech
- Beauty
- Food and drink
- Toys and collectables
What we build
Your flagship store, on the world's biggest high street for teens and young adults
Avatar items and drops
Digital versions of your products, limited drops and glowing items players wear across every game on Roblox.
Games built around your product
A sneaker-collecting game, a gadget tycoon, a styling challenge - proven Roblox mechanics with your product at the centre.
Buy the real thing in-game (US)
In the US, Roblox's Shopify checkout lets players aged 13+ buy physical products without leaving your world, with a matching avatar item included.
In-store and on-pack codes
Codes on your physical products unlock an exclusive digital item on Roblox - linking the shop floor to the game.
Launch moments
New range or product launch? In-world events and creator streams bring the crowd to your store on the day.
What you get
A store that's open all year, not a campaign that ends
Most brand activity on Roblox is a one-off drop that spikes and fades. A store you own keeps the audience and gets better with every season's range.
Reach
Teens and young adults that are increasingly hard to reach on social.
Sales
Digital items, in-game purchases and, in the US, real products.
Insight
What players try on, keep and come back for - by age band and country.
Always on
New drops tied to your real-world calendar keep people coming back.
FAQ
Questions brands ask us
Can players buy our real products?
In the USA, yes. Roblox's Shopify integration lets US players aged 13 and over buy physical products inside a Roblox experience. It isn't available in the UK or elsewhere yet, so outside the US your world drives players to your own store instead.
Is Roblox right for brands aimed at adults?
Increasingly. Over a quarter of Roblox players are 18 or over, and they're the fastest-growing and highest-spending group on the platform.
How do you keep it brand-safe?
We build to Roblox's content tiers and advertising standards, get your sign-off on every product and item, and use no gambling mechanics.
Get started
See what your store could look like on Roblox.
Tell us about your brand and we'll come back with a store concept and what it could earn.