For film, TV and entertainment IP

The second screen is now the first screen.

A generation discovers stories by playing them. We build official Roblox worlds for your films, series and catalogue IP - so fans can step inside before release, and keep coming back long after the credits roll.

Talk about your title What's inside
Two Roblox-style action heroes in suits against an explosive sunset with palm trees and a helicopter

770M

visits to Warrior Cats on Roblox

A book series with no screen adaptation - until the Roblox audience helped prove one

4 years

after its last episode, Ben 10 hit peak players

Catalogue IP can find a new generation on Roblox

3 months

after release, the Barbie world peaked

It launched three months before the film - the world outlived the opening weekend

Two ways in

New releases and the catalogue

Launch worlds

Open the world before release to build anticipation, drop trailers and reveals inside it, then keep fans playing through the run and into streaming. A tie-in that lasts longer than a campaign.

Theatrical releases, new series, new seasons

Catalogue revival

Much-loved IP that hasn't had a new release in years. A Roblox world puts it in front of a generation that never saw it first time round - and shows you whether there's an audience for a reboot.

Classic films, animation, toy and book properties

Inside your world

Your story, playable

We pick the Roblox genre that fits your IP - roleplay, adventure, tycoon, survival, obby - and build your world on a mechanic players already love.

Iconic locations

The places fans know from screen, rebuilt to explore, hang out in and come back to.

Play as the characters

Roleplay, abilities and storylines that let players live inside your universe.

Quests tied to release

New missions and zones that unlock with trailers, premieres, episodes and seasons.

Wearables and collectables

Official avatar items fans wear across all of Roblox - virtual merch that carries your brand everywhere.

Creator premieres

Top Roblox YouTubers and streamers play first, timed to your key release moments.

Live events

Scheduled in-world events that bring the whole audience back at once - the biggest moments on Roblox happen this way.

The release window

Before, during and long after

  1. Before

    Build the audience

    The world opens ahead of release with teasers, exclusive reveals and early access for your most engaged fans.

  2. During

    Turn up the volume

    Premiere events, creator waves and new content in step with the release - a shareable link drops fans straight in.

  3. After

    Keep them playing

    Regular updates carry fans through streaming, sequels and the next season - so the audience is waiting when you are.

Your IP, protected

Brand-safe from the first sketch

  • Your sign-off on characters, story and tone at every stage - nothing ships that you haven't approved.
  • Built to the right Roblox content tier for your audience, from family titles to older-skewing IP.
  • Rights handled carefully - we build only what your licence covers and work with your legal team on talent likeness.
  • Optional brand protection: we monitor and report unofficial games using your IP across Roblox, Fortnite and Minecraft.

FAQ

Questions studios ask us

How far ahead of release should we start?

Ideally six months or more, so the world can open before release and build an audience. Catalogue titles can start any time.

Our IP is aimed at older audiences. Does Roblox work?

Increasingly, yes. Over a quarter of Roblox players are 18+ and that's the fastest-growing group. We'll tell you honestly which parts of your IP fit the platform and which don't.

How does it make money?

Avatar items, in-game purchases and passes, plus the marketing value of hours spent with your brand. We model it with you before you commit.

Get started

Got a title coming up - or one worth bringing back?

Tell us about it and we'll come back with a world concept.

hello@playerpromo.co.uk