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Roblox for brands, sport and film

Platform updates, audience data and practical playbooks for anyone thinking about a world of their own on Roblox.

Platform updates - 28 October 2026

RDC 2026 - what Roblox's big announcements mean for brands

Browser play, standalone game apps, offline play, the new Roblox Wallet, pre-roll video ads and more. The RDC 2026 announcements that matter for brands, in plain English.

Platform updates - 28 October 2026

Roblox's 2027 brand integration fees, explained

From 1 January 2027 Roblox charges a per-visit fee on brand integrations - $1.50 per 1,000 US visits, $0.75 in the UK. What it costs, how it works and what it means for brands.

Audience - 28 October 2026

Is Roblox just for kids? The 2026 age numbers

Roblox's own age-check data shows 65% of players are 13 or older and 27% are adults. Here's what the 2026 audience really looks like and why it matters for brands.