For sports clubs and leagues

Matchday is 90 minutes. Your club world is open all week.

We build and run your club's official Roblox world - a stadium your fans can walk into, play in and come back to every day of the season, wherever they are in the world.

Get your club's revenue case What's inside
A packed Roblox-style football stadium under floodlights during a match

By 14

most fans have picked their club for life

And the social channels that used to reach them are closing to under-16s

3.8bn

visits to one volleyball game on Roblox

Volleyball Legends - proof that sport works on the platform when the game is good

65%

of Roblox players are 13 or older

Roblox age-check data, Jan 2026 - teens and adults, not just kids

Own vs rent

A kit drop lasts a week. A world lasts seasons.

Renting space

  • A free kit bundle or a branded corner of someone else's game
  • A spike on launch day, then the audience moves on
  • Someone else owns the players, the data and the revenue
  • Nothing left to build on next season

Owning your world

  • Your stadium, your colours, your players - live all year
  • Every match, signing and trophy becomes an in-world event
  • Revenue from virtual kit, passes and partner inventory
  • A fan base that grows every season instead of resetting

Inside your world

Built around your club, not a template

Every world is designed to your stadium, history and fanbase. A typical build includes:

Your stadium as the hub

Fans spawn at your ground - the tunnel, the pitch, the stands - and every game mode starts from there.

Skill minigames

Penalty shootouts, free kicks, keepy-ups and skills courses, built on mechanics already proven on Roblox.

Matchday live events

Watch-along hubs, prediction games and in-world celebrations when you score, sign or win.

Virtual kit and wearables

Home, away and third kits, retro shirts and limited drops for players' avatars - in your world and across Roblox.

Your players

Current squad moments, signature celebrations and player-led challenges, cleared with you for image rights.

Women's team, front and centre

The women's side gets its own space and events - not a footnote to the men's game.

Trophy room and history

Your honours, iconic moments and club story, told in a way a new generation will actually explore.

Partner zones

Native spaces for your sponsors - a new inventory line you can sell, built to fit the world.

Not just football

Revenue

We show you the numbers before you commit

Every club gets a revenue case sized to its own reach - conservative, base and upside - with every assumption written down so your commercial team can test it.

Request your club's model

Virtual kit and items

Avatar shirts, limited drops and collectables.

In-game purchases

Game passes, upgrades and private servers for supporters' groups.

Sponsor inventory

New placements to add to your partner packages.

Earned media

Hours of brand time with fans, valued at Roblox's own ad rates.

The partnership

Build it, launch it, run it

  1. 01

    Concept and revenue case

    A world concept and model built for your club, at no cost to you.

  2. 02

    Phased build

    Launch with the stadium and core games, then add zones in step with your season. All IP is yours.

  3. 03

    Launch

    Driven by your own channels and press - your fanbase does the heavy lifting.

  4. 04

    Operate

    Live ops tied to your fixture list, transfer windows and trophies - with regular reporting.

FAQ

Questions clubs ask us

Isn't Roblox just for kids?

Not any more. On Roblox's own age-check data, 38% of players are 13-17 and 27% are 18 or over - and the adult audience is the fastest-growing part of the platform.

How will fans find our world?

Through your own channels first - a shared link now opens straight into the game in a browser. On top of that: Roblox's recommendation algorithm, which rewards worlds people return to, plus creators and live events when you want a bigger push.

What does it cost?

It depends on the size of the world. We scope it alongside your revenue case, so you see cost and return side by side before deciding.

Get started

See your club's world - and what it could earn.

Tell us your club and we'll come back with a concept and a first revenue case.

hello@playerpromo.co.uk